Bhagavad Gita · Chapter 9: The Royal Knowledge and Royal Secret

Bhagavad Gita 9.33

kiṃ punarbrāhmaṇāḥ puṇyā bhaktā rājarṣayastathā | anityamasukhaṃ lokamimaṃ prāpya bhajasva mām ||

How much more, then, the holy brahmins and the devoted royal sages! Having come into this impermanent and joyless world, worship me.

Modern context

If the way is open to everyone, it is certainly open to those already devoted to holiness. Then comes a sharp line: having come into this impermanent and joyless world, worship me. 'Joyless' sounds harsh, but it means that the world cannot give lasting joy by itself. Everything in it changes. That is not a reason for despair; it is a reason to seek the one thing that does not change, and to start now.