Bhagavad Gita · Chapter 16: The Divine and the Demonic Natures

Bhagavad Gita 16.10

काममाश्रित्य दुष्पूरं दम्भमानमदान्विताः । मोहाद्गृहीत्वासद्ग्राहान्प्रवर्तन्तेऽशुचिव्रताः ॥

kāmamāśritya duṣpūraṃ dambhamānamadānvitāḥ | mohādgṛhītvāsadgrāhānpravartante'śucivratāḥ ||

Giving themselves up to desire that can never be satisfied, full of hypocrisy, pride, and arrogance, holding false ideas out of delusion, they act with impure resolves.

Modern context

They give themselves to desire that can never be satisfied. This is the heart of the problem. Desire that is never satisfied keeps demanding more: more wealth, more power, more pleasure. Such a person is never at rest. Pride and hypocrisy follow naturally, because the endless chase requires presenting oneself as more than one is.